jueves, 17 de abril de 2008

Berlusconi y Sarkozy

Acabamos de tener elecciones en Italia. A propósito recomiendo este trabajo:

The Construction of Contemporary Leadership in Italy and France
Donatella Campus. University of Bologna

In contemporary democracies the ascent of political leaders cannot be explained without referring to their communication style and campaign strategies. This paper intends to analyze two different countries, Italy and France, which have recently experienced a remarkable increase of personalization and mediatization of politics. First of all, I will carry out an exploration of similarities and differences in Italian and French electoral campaigns paying special attention to the role of media in the construction of leadership. Then, I will attempt at providing a comparison between the two leaders who have put their marks on recent electoral campaigns: Silvio Berlusconi and Nicolas Sarkozy. Both leaders are credited with a notable expertise in political marketing and news management. The analysis will highlight common aspects, but will also underline those different features allowing us to identify and design at least two distinct types of “mediatized” leadership

http://www.psa.ac.uk/2008/pps/Campus.pdf

Supe de este texto de este blog:

http://sciencepolitique.wordpress.com/

El texto es una ponencia presentada en:

58th Political Studies Association Annual Conference (UK)
Democracy, Governance and Conflict: Dilemmas of Theory and Practice
1 - 3 April 2008. Swansea University

Todas las ponencias presentadas pueden descargarse de aquí:

http://www.psa.ac.uk/2008/author_all.asp

Ver también:

http://blogjesussilvaherzogm.typepad.com/el_blog_de_jess_silva_her/2008/04/el-regreso-de-b.html

ACTUALIZACIÓN, 20 de abril

Ver también:

http://www.elpais.com/articulo/reportajes/raya/elpepusocdmg/20080420elpdmgrep_2/Tes/

2 comentarios:

Michèle dijo...

Bonjour,
Je me permets de vous suggérer la lecture de "Storytelling, (la machine à fabriquer des histoires et à formater les esprits.)" de Christian Salmon qui a fait un tabac l'année dernière en France.

Michèle dijo...

Quand je vois les élections, aussi bien en France qu'en Italie récemment je ne pense qu'à une chose : l'humanité est desespérante...